Dec. 31, 2008 at 11:57am

Does social media have you overwhelmed?

Posted by Kacie McKinney in Choose the Right Target Audience, Strategic Communications, Talking to Members
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Don’t worry, you aren’t the only one left wondering whether your next move is to Tweet, Digg, StumbleUpon or comment.

Maybe you don’t even know what I’m talking about…but your peers are here to help.

Dec. 24, 2008 at 1:59pm

A little ambiance

Posted by Guest Blogger in New Members, Strategic Communications, Talking to Members
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How do you get people to come into your branch when they can easily do their banking online?

Dec. 17, 2008 at 1:30pm

Hitting a topical mark

Posted by Guest Blogger in Differentiation is Key, Strategic Communications, What We're Up To
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What does a jewelry store ad have to do with credit unions? Read on and I'll explain.

Dec. 3, 2008 at 10:04am

New branch: Stick with our “brand,” or create something unique?

Posted by Kurt Jacobson in The Power of Creativity
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When do you set the standards aside and create a special look? Brand recognition increases when your ads look alike. But the effectiveness of any single ad increases when it uses every trick.

Nov. 13, 2008 at 11:21am

Seriously - Don't be so serious

Posted by Guest Blogger in Differentiation is Key, The Power of Creativity
Comments (1)

The bank ad I saw the other day went something like this: “We’re strong, safe and secure.”

It should have added “… we’re extremely dull, boring and incredibly serious.”

Nov. 3, 2008 at 4:01pm

What if…you actually went through with it?

Posted by Kacie McKinney in Differentiation is Key, Special Events, The Power of Creativity
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“What if…”

The start to a question that could lead to an exciting and brilliant marketing and public relations campaign and endless possibilities…if you let it.

Oct. 16, 2008 at 1:16pm

The hipster way to finance

Posted by Kacie McKinney in Choose the Right Target Audience, Differentiation is Key
Comments (1)

What do organic carrots, Macs and The Flaming Lips have in common with credit unions?

Well, a lot actually.

Sep. 23, 2008 at 4:50pm

Shame on you

Posted by Melina Young in Strategic Communications, Talking to Members
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YES CU Blog’s newest post has a link to a survey conducted by Coinstar (and posted on CUNA’s Web site) on what consumers want from their financial institution.

The survey shows people would like their financial institution’s branches to look like today’s coffee shops and retail stores, and most are happier standing in line at their financial institution than they are waiting at the post office. (Agreed. Watching the dust gather while facing the line in snail mail land is definitely one of the last places I want to be).

Sep. 9, 2008 at 5:13pm

Banking with Google

Posted by Jamie Chase in Choose the Right Target Audience, Strategic Communications, Talking to Members
Comments (1)

Sensational theory alert: A single press release acts like an advertisement in the phone book in the age of Google. Why? Consumers aren’t using the Yellow Pages like they used to. They are Google-ing.

Consumers use Google to find:

Sep. 4, 2008 at 11:14am

Do good and profit or just sit on our assets?

Posted by Kurt Jacobson in Differentiation is Key
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Referring to a topic I touched on in my post Bad Times Marketing, I have found some additional support to share with you.

Organizations around the world successfully copy credit union’s principles that many of us seem to have forgotten – like making money by doing good. Let’s call it social marketing.

You may be asking yourself,

Plenty more in the Archives